10 Features to Consider When Choosing Best Ecommerce Platform for Startups
Why choosing the right and best ecommerce platform for startups matters for your business? What features to consider when choosing a platform?
Building an online store is more than just adding your products on your site. Just like running a brick-and-mortar store, the same level of work, planning, and strategic thinking goes into building and running your online business.
As long as you accept and understand this, you can take advantage of the digital environment where you can simplify many of the activities and tasks that would have otherwise required human intervention.
When it comes to choosing an ecommerce solution, you have to keep in mind 4 essential things:
- Goals/Objectives: The right ecommerce platform will allow you to provide the service you set out to accomplish.
- Growth: Are you planning to expand or grow your business? How quickly your online store is able to grow?
- Customer Engagement: How can you control the customer interacts with your business?
- Running Costs: Consider the cost of building your online store, as well as, ongoing maintenance and development expenses.
How to Single Out the Best Ecommerce Platform for Startups
Every ecommerce platform or solution has its own set of features, plugins, and functions. For your business, you need to make sure your platform has these 10 following features:
#1. Robust Catalog: The product catalog represents your inventory. Make sure to check and see if the catalog is intuitive and easy to update. What is even more important, check to see if the product catalog meets your business niche’s requirements.
#2. Flexible Pricing: As a business owner, you will want to smoothly run sales, promotions, discounts, and more. Offering multiple currencies is another important consideration while you charge different taxes or fees for different locations/areas.
#3. Website Personalization: The online buyers today appreciate a personalized web experience. You need to look for an ecommerce solution that comes equipped with a feature that sends personalized suggested products to the visitors based on their previous purchases.
#4. Flexible Shipping: The shipment demands have changed over the last couple of years. The customers today want things to be quickly delivered. Find a platform that supports reliable and fast shipping methods, secure logistics companies, and decent distribution.
#5. Google Merchant Integration: Google Merchant enables businesses to maintain product data so it can be showcased in the Google Shopping results. It helps you to attract more customers, drive more traffic, and boost your sales. Having this feature is important, especially if you want to reach international customers.
#6. Customer Review System: Third-party integrations or built-in review systems allow customer reviews and ratings and can significantly impact your conversion rate.
#7. Multiple Payment Gateways: Having multiple payment options including credit and debit card, PayPal, and etc. has proven to boost conversion. If you are planning to scale internationally, you will probably want to use local payment gateways.
#8. Automatic Taxes and Account Calculation: If you are an international ecommerce business, you need to consider tax laws and regulations of countries together with their currency requirement.
#9. Single Customer View: If you want to track the customers, as well as, their communication across sales channels, having the Single Customer View feature is super important. This feature also helps you see what items they are purchasing.
#10. Headless Commerce: You need an ecommerce platform that allows you to deliver activities to different touchpoints.
A Final Word
By considering these 10 features, you will be able to evaluate every major benefit of an ecommerce platform and avoid those that aren’t able to meet your business requirements and preferences.