5 Most Outstanding Examples of Omnichannel Marketing

Today’s customers expect every brand interaction they have to be cohesive and perfect. Did you know that almost 50% of the customers would switch to a competitor within a few hours of poor shopping experience?

This is just one of the reasons why omnichannel marketing is crucial. Sometimes, even one bad interaction can destroy the connection a brand has been maintaining for years. Marketers at some of the most popular brands have revealed that omnichannel is the key to their success. Integrating new channels to grow market share and retail customers is important in today’s competitive business world.

In this article, we will share some of the best ways that leading brands are winning over customers by going from multichannel to omnichannel. Also you can create your Omnichannel Website with Shopify one of the best platforms to get one.


Apple – the worldwide pioneer in streaming and downloadable music. With a broad library of more than 50 million songs, Apple is a one-stop destination for all iOS users.

By tracking the listening behavior, Apple can create customized playlists, as well as, recommendations for upcoming releases. Thanks to the social networking platform – iTunes Connect, all artists can now share music and updates directly with followers and fans, allowing for a more authentic and personalized layer of communication. In other words, Apple activates accurate customer data to offer users personalized music recommendations. This is their omnichannel marketing strategy and apparently works great for them. Apple’s acquisition of Shazam (Shazam is an image and music recognition app with over 1 billion downloads) prepares some new and exciting integrations. We cannot wait to see.

Shazam allows users to identify visual and audio content in a matter of seconds. This wealth of data could help Apple provide real-time recommendations that customers are sure to appreciate.

2. Benefit Cosmetics

Benefit Cosmetics, a beauty brand based in San Francisco, USA took its omnichannel strategy up to the next level.

Known for providing brow services to women from all over the world, Benefit Cosmetics has launched brow bar experiences to serve customers in the UK. The BrowMobile tour was part of the strategy. The BrowMobile tour traveled thousands of miles to surprise competition winners with special or VIP treatments while the GlastonBrow drive-thru provided eyebrow waxes for free, as well as, product samples to festival attendees.

This strategy is proven to be pretty successful. They have managed to acquire new customers which was the main point of the strategy. Benefit Cosmetics already owned 50% of the market share in the UK for brow products and with this campaign, they increased the share to 60%. Currently, the country’s top 5 most popular products are sold by Benefit.

Experiential marketing empowers ripple effect across online channels since customers can share their experiences and all exciting moments on Facebook, Instagram, Twitter and buy tested products on its online store.

3. Nike

Nike decided to bring brick-and-mortar locations to life. How?

With interactive experiences.

Nike has been at the top of omnichannel retail thanks to its Nike + app, personalized recommendations, and the custom-made NIKEiD line.

As a leader in sportswear, Nike has been making headlines with physical locations that increase the customer experience including women’s stores that provide services like bra fitting, pants hemming, and more. Nike’s latest location in New York turns retail upside down. The 55.000 square-foot store includes a mini basketball court, running simulations, and soccer area with staff on-site to keep an eye on the shoppers, analyze performance, suggest the right products, and provide easy and quick checkout using the store’s app and POS (Point of Sale) systems.

“This is more than a store – it is a personal experience” commented Heidi O’Neill, the president of Nike’s direct-to-consumer department.

If you want to be a part of this personal sports experience, visit Nike Soho today.

4. theSkimm

Known as Oprah’s favorite email newsletter, the Skimm officially reached over 5 million subscribers from all over the world.

From millennial women to serious entrepreneurs who need their daily dose of news, theSkimm is visited by hundreds of thousands of readers every day.

Popular brands like Starbucks, Chase, Buick, and others have sponsored content, increasing the publisher’s email open rate by 40%.

The brand, within the past couple of years, has found new ways to engage subscribers across various channels. Their mobile app Skimm Ahead has launched a few years ago and by using this app you can get information on important events, as well as, announcements.

During the holiday season of 2016, the Skimm entered the world of subscription retail thanks to their Skimm the Season gift box. There are two packages available at different prices and the boxes include recommended products, for example, gadgets, books, wine, and etc. Each box comes with a subscription to the mobile app.

This omnichannel integration strategy provides both customers and brand with a wealth of information.

5. Calvin Klein

Calvin Klein partners with one of the largest marketplaces – Amazon to present an exclusive collection to both online and offline shoppers.

In an effort to respond to customer shopping needs, Calvin Klein launched an underwear line (exclusive line) with Amazon before the holiday season of 2017. The line was launched online and at two pop-up stores in New York City and Los Angeles.

This collaboration brought omnichannel marketing strategy to the next level – buyers who visited the pop-up locations could get fitting room assistance thanks to Amazon Echo devices, customize the underwear, share social media videos, and buy items via the Amazon app or in-store.

Many people were applauding Calvin Klein for its partnership with the marketplace giant.

Digital is one of the fastest-growing channels and we all know that Amazon is an important part of everything that is happening in digital.

These five examples how omnichannel relevance by creating personalized and integrated experiences. Remember, achieving this success doesn’t happen overnight, however, by using the right technology and strategy, you can certainly make a difference in customer engagement.

It is time to transform your marketing strategy and spur the growth of your business!