Nike decided to bring brick-and-mortar locations to life. How?
With interactive experiences.
Nike has been at the top of omnichannel retail thanks to its Nike + app, personalized recommendations, and the custom-made NIKEiD line.
As a leader in sportswear, Nike has been making headlines with physical locations that increase the customer experience including women’s stores that provide services like bra fitting, pants hemming, and more. Nike’s latest location in New York turns retail upside down. The 55.000 square-foot store includes a mini basketball court, running simulations, and soccer area with staff on-site to keep an eye on the shoppers, analyze performance, suggest the right products, and provide easy and quick checkout using the store’s app and POS (Point of Sale) systems.
“This is more than a store – it is a personal experience” commented Heidi O’Neill, the president of Nike’s direct-to-consumer department.
If you want to be a part of this personal sports experience, visit Nike Soho today.